In this inspiring TEDx talk, Kevin Mullins shares a deeply personal story about identity, stereotypes, and finding your voice. What started as a promising career moment turned into an unexpected turning point—one that forced him to rethink who he was and how others saw him. With humor and heart, he reveals how purpose, voice, and action can help us take back control of our own stories. This talk is a reminder that no one else should get to define who you are. To the outside world, I'm known as Kevin. But in the circles that speak the language of positioning and personas, I also answer to the shout of, “Hey Brand Guy!”More than a nickname, it’s an identity—the fallout of a full-blown obsession with brand. Call it a passion. Call it a problem. Either way, my purpose is to help businesses and organizations own their story, know why it matters, and connect to those who actually give a damn.Because when you show up as your true self, people don't just notice—they find something to believe in. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx