Et si le luxe disparaissait? Dans ce TEDx, Claire Gallon invite à un exercice de pensée audacieux : imaginer un monde où le luxe aurait disparu. Un monde apparemment plus sobre, plus égalitaire, moins superficiel.Mais à mesure que le scénario se déploie, un autre visage de cette disparition apparaît : perte de millions d’emplois, appauvrissement culturel, disparition de savoir-faire ancestraux. Derrière les paillettes, le luxe soutient aussi des industries, des régions, et un patrimoine immatériel irremplaçable.Claire ne cherche ni à idéaliser, ni à condamner le luxe. Elle en propose une lecture critique et lucide : le modèle du luxe tel qu’il fonctionne aujourd’hui est à bout de souffle. Trop industrialisé, il s’est détourné de l’idée du luxe. Trop déconnecté des réalités sociales, il est devenu le symptôme d’un monde qui va mal : inflation insupportable, impérialisme occidental, miroir de l’entrisme, marqueur des inégalités croissantes.Face à cette crise d'acceptabilité, elle propose une méthode : la positionnalité. Avec une conviction : il ne disparaitra pas s'il devient moteur de valeurs essentielles pour notre avenir. Et si le luxe pouvait nous aider à consommer moins mais mieux? A prendre le temps de faire les choses bien? A préserver l'humain à la machine? A développer notre empathie culturelle?Credits: Sorbonne TV https://sorbonne.tv/ Claire Gallon est Partner chez The Salmon Consulting et dirige la Practice luxe du groupe Havas. Ses analyses et prises de parole sont régulièrement publiées dans Business of Fashion, Le Monde, Les Échos, Madame Figaro, Stratégies Luxe ou encore CBNews. Elle est coautrice de l’ouvrage Génération Z & Luxe. Conférencière et enseignante en marketing à la Paris School of Luxury, elle siège au conseil d’administration de 17H10 Paris. Son expertise à la croisée du business, de la culture et de l’innovation en fait l’une des voix incontournables du luxe de demain. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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