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A Hopeful Approach to Plastic-Free Design | Nichola Tucker Gray | TEDxGreatPacificGarbagePatch

NOTE FROM TED: We've flagged this talk because it falls outside the content guidelines TED gives TEDx organizers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdfAmid overwhelming narratives about plastic waste, in this TEDx talk, Nichola Tucker Gray offers a surprising idea: that the path toward a plastic-free future can begin with beauty, curiosity, and creating products that simply feel good to use. Through the story of a body care brand born from human instinct rather than ideology, it reveals how desire—not guilt—can drive joyful, lasting environmental change. Nichola extends an invitation to reimagine our products, our rituals, and the systems that shape them. Nichola Gray is the Co-Founder and CEO of Kate McLeod. An experienced operator with a passion for problem solving and innovation, she leapt at the opportunity to join Kate in bringing her business out of her kitchen and into the world. Since co-founding Kate McLeod in 2018, Nichola has led the company's efforts to scale its made-from-scratch manufacturing capabilities and double down on its sustainability initiatives. Kate McLeod creates innovative, plant-based solid moisturizers that intensely nourish dry skin and invite a magic moment of self care into your daily life. Handmade at our Hudson Valley workshop, each product is completely waterless, sustainable, and plastic-free. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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