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From Ordinary Codes to Extraordinary Trust | Ayush Jhawar | TEDxMoulsari Avenue

What makes something ordinary turn extraordinary? In this talk, he explores how a simple QR code evolved beyond menus and payments into a powerful tool for trust, traceability, and consumer protection, reshaping how we engage with brands globally. Ayush Jhawar is the visionary leader in the realm of enterprise SaaS, known for driving traceability and loyality technology for consumer brands. As the Founder and CEO of Genefied, he has successfully integrated cuttiing edge supply chain tracebility, loyality management, and anti counterfeiting technology for over 85 large enterprise brands. His expertise spans across various industries including FMCG, white goods, cosmetics, and more. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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