In today’s fast-paced digital world, content is more than just words and visuals—it’s the lifeblood of brand success. In this talk, Mohannad, founder of multiple thriving brands, shares his personal journey of building businesses through the strategic power of content.From creating authentic connections with audiences to turning ideas into impactful campaigns, Mohannad reveals how content marketing can shape brand identity, fuel growth, and open doors to new opportunities. Attendees will gain practical insights, real-world examples, and actionable strategies to harness the hidden power of content in their own ventures. Muhanad Salem, a marketer specialized in content creation, particularly content marketing. He built brands from scratch, grew them, and sold them. Content creation was his primary capital. Today, Muhanad is a co-founder of ‘Shabaz’ company, ‘Jajah’ restaurant, and the brand ‘Ice’ This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx