Why Smell is the Most Underrated Superpower | Pallavi Bhatia | TEDxSGGSCC Studio
What if the most powerful form of storytelling was invisible? This talk explores the quiet force of scent—a sensory language that connects us to memory, identity, and emotion. From shaping brand experiences to deepening human connection, fragrance emerges not just as chemistry, but as a gateway to meaning. Through this journey, we rediscover how something as subtle as smell can profoundly shape how we feel, remember, and belong. With an MBA in Marketing and advanced training
in perfumery from Flavors and Fragrance Development
center, Kannauj and Forest Reasearch Institute , Dehradun,
Pallavi has spent the last decade ransforming India’s
olfactory landscape. She helms Olfa Originals—a heritage
fragrance house rooted in her grandfather’s legacy—and is
also the mind behind The Mad Nose, a modern, irreverent
take on luxuryscenting that’s quickly gaining cult status.
A graduate of growth accelerators from IIM Bangalore and
ISB Mohali, she blends sharp business acumen with deep
craft knowledge. Her brands have launched sold-out editions,
pioneered immersive scent experiences, and introduced
pre-booked luxury perfumes inspired by ancient maturation
rituals. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 9:07The Power of Details: A Lawyer’s Fight for the Earth | Michaela Krömer | TEDxDonauinselIn a world overwhelmed by crises, how do we find hope and keep going? For Michaela Krömer, the answer lies in the smallest details. Through a powerful legal case, she shows how one person's story can spark a movement that challenges the very systems threatening our planet. Attorney at law fighting for a just and sustainable future. Lawsuit by lawsuit. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 20:07TEDxUSFQ - Roberto Manrique | Roberto Manrique | TEDxUSFQ | Roberto Manrique | TEDxUSFQ? Roberto Manrique en TEDxUSFQ Visions Actor internacional y activista ambiental que ha llevado su compromiso con el planeta a otro nivel. Conoce su historia de transformación y su proyecto #JuntosXLaTierra, que inspira acción frente a la crisis climática. ? Actor y activista ambiental de trayectoria internacional, Embajador Global de Premios Verdes desde hace 10 años.En el 2019 lanzó #JuntosXLaTierra, una campaña ambiental por la que viajó solo y sin dinero desde Ecuador hasta Santiago de Chile intercambiando casa, comida y transporte por la promesa de plantar árboles, Creador, director y productor de la serie web Revelaciones del Camino que busca inspirar al compromiso con la sostenibilidad.Reconocido por su trabajo luego del Terremoto en Ecuador del 2016 que incluyó la reconstrucción de la Escuela del Matal que hoy educa a más de 500 estudiantes.Ha dictado charlas en eventos como EXMA Researth, Congreso "IMPERATIVO PRESENTE: Cultura Ambiental Ciudadana", Nexos+1: Foro Latam 2022 de Acción Climática Empresarial y en la conferencia de las Naciones Unidas por los Océanos junto a la reconocida Dr. Silvia Earle representando su iniciativa Blue Leaders así como también junto a Fabien Custeau y Hank Rogers para la organización Peaceboat.Ganador del Ekos Influencer Award en la categoría Sostenibilidad 2020 y 2021. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
