A guide to facing challenges in an era of change | Jordi Urbea | TEDxPolignano a Mare
A practical guide to facing challenges, exploring innovation, and achieving sustainable success over time amidst progress and fears. We are living in a time of unprecedented transformation: media, technology, and communication are advancing at an astonishing speed. While you are trying to build your career, artificial intelligence is redefining the rules of the game. Today, adaptability and strategic vision are more crucial than ever. Here are some tips to help you embrace change, starting with yourself. He has led the company’s digital transformation in Barcelona and established Ogilvy’s international Customer Engagement & Data hub in Europe. He is also the driving force behind Ogilvy Mobile and Ogilvy Upcelerator, the group's first global startup accelerator—a pioneering initiative in the industry.
Urbea is one of the early Internet pioneers in Spain, having worked in the sector since its inception. As Senior Vice President of Ogilvy Spain, he is a regular speaker at conferences, companies, universities, and institutions, and a recognized voice in the media on emerging trends in marketing, advertising, and the digital transformation of businesses and brands.
An investor in several startups, he also serves as coordinator of the Master’s program in Direct and Digital Marketing at Pompeu Fabra University and is the author of several books, including *Éxito* (Grupo Planeta) and *Recrear, cómo ganar en el juego de la vida* (Plataforma Editorial). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 12:32Finding the sweet spot in conflict and negotiation | Carol Barkes | TEDxSwanseaMediator Carol reveals how changing the stories we tell ourselves and each other can transform seemingly intractable disputes into moments of profound connection. Through a moving case study of a family's irreplaceable memories and a business owner's rigid stance during mediation, she demonstrates that the sweet spot in any conflict lies not in contracts or compensation, but in the vulnerable truths we dare to share. Carol stands alone as the nation's premier neuroscience-informed conflict resolution expert, transforming how businesses negotiate, communicate, and resolve disputes. With a staggering 95%+ mediation success rate across 14,000+ cases—placing her in the top 1% globally—she delivers results that seem impossible until you experience them firsthand. Carol doesn't just speak about change—she creates it. When you need someone who can turn your most challenging conflicts into your biggest breakthroughs while giving your team tools for lasting success, Carol is the call that changes everything. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 16:47The Making of MTC: A Story of How I Built a National Movement | Ali Khani | TEDxArdenwood YouthAli Khani shares the story behind founding the Muslim Tech Collaborative, now North America’s largest Muslim tech ecosystem. From navigating identity to building community, he reveals how faith, innovation, and purpose came together to spark a national movement. His journey is a testament to the power of connection—and the impact young leaders can make when they bridge worlds and build for something greater than themselves. Ali Khani is the founder of the Muslim Tech Collaborative (MTC), North America's largest Muslim tech ecosystem with 30+ chapters serving 2000+ students, founders, and professionals across the US and Canada. A recent UC Berkeley computer science graduate from the Bay Area, Ali is passionate about building bridges across various communities — as a lead organizer of Muslim Tech Fest SF, track chair for OPEN Silicon Valley's Annual Forum, co-president of Cal's Muslim alumni network, co-founder of networking tool Bloom (withbloom.app), and continuing to connect top tech talent globally through MTC. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 17:35Finding Solace in Helping Others, Globally | Sheeba Ameer | TEDxPunkunnam ThrissurWhen Sheeba Ameer’s daughter was diagnosed with leukemia, she faced an agonising seven-year journey through hospitals, uncertainty, and emotional exhaustion—largely alone. But instead of letting that pain end with her story, Sheeba chose to create what she had desperately needed: Solace—a support system for children with long-term illnesses and their families. In this deeply moving talk, Sheeba shares how one family's struggle became the foundation for a movement that now provides medical, emotional, and financial support to hundreds. Sheeba Ameer is the founder of Solace, a pioneering support system for children with long-term illnesses. Her journey began with the seven-year battle to care for her daughter diagnosed with leukemia—a deeply personal experience that led her to build what she wished existed: a community of care. Solace now supports hundreds of families, offering medical, emotional, and financial aid. Recognized nationally, Sheeba has received the CNN Real Hero Award, Vanitha Woman of the Year, and the Ramankutty Achan Award for her social impact. With unshakable empathy and resolve, Sheeba Ameer turned personal grief into a movement of healing and hope for countless others. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 16:31Chasing the Dragon: Finding Purpose in the Chaos | Barry Hayes | TEDxSwanseaBritish adventurer Barry Hayes shares his journey from the post room to rowing across oceans. The excitement, the danger, the pride — he’d achieved a dream. But when one expedition ended, and the only option seemed to be chasing something even bigger, everything crashed. This is a raw and honest story about ambition, burnout, and the unexpected discovery of purpose in the chaos that followed.Barry Hayes is an ocean rower, endurance adventurer, and mental health advocate who has crossed both the Pacific and Indian Oceans in rowing boats. His journey began not with a background in elite sport, but from behind a desk in a corporate post room. Craving purpose and a deeper sense of meaning, Barry said yes to a life-changing challenge and discovered the transformative power of stepping into the unknown. Since then, he has faced storms, capsizes, isolation, and exhaustion—emerging each time with a deeper understanding of resilience and the human spirit. Barry speaks openly about the mental health challenges that often follow extreme achievement and shares his story to encourage others to redefine what’s possible, both physically and emotionally. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 10:36From Rejected to Rewritten: Stories That Refused to Stay Silent | Aydin Rizqi | TEDxArdenwood YouthIn this inspiring talk, Aydin Rizqi shares his journey from facing constant rejection as a young author to becoming an award-winning writer and entrepreneur. Through resilience, self-belief, and a refusal to give up, he shows how rejection can be the spark that fuels creativity and impact. A call to action for youth to embrace their ideas, rise above setbacks, and echo into eternity. Aydin Rizqi is an award-winning author who has published 10 books through Barnes & Noble Press and KDP. He began his writing journey at the age of eleven with the release of Ethan Anderson and the Wielders, and has since published four more fantasy novels and a superhero trilogy series. Aydin has sold thousands of copies of his books across California and other states, with his work featured in bookstores like Books Inc., Barnes & Noble, and at multiple book fairs. His growing success has led to features on several news outlets and podcasts for young authors. Aydin has earned prestigious honors, including being nominated as a Youth Rising Star by OPEN Silicon Valley and becoming one of the youngest authors to win a BookFest Award. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 17:37The Psychology of Attention | ADRIANA USVAT | TEDxBITSPilaniDubaiCreative disruptor and global changemaker, she transforms bold ideas into measurable impact-scaling brands, breaking records, and redefining industries. With 2,000+ campaigns and 10 Guinness World Records, she blends innovation, Al, and heart to build businesses that don't just grow, but inspire lasting change. Creative disruptor and global changemaker, she transforms bold ideas into measurable impact-scaling brands, breaking records, and redefining industries. With 2,000+ campaigns and 10 Guinness World Records, she blends innovation, Al, and heart to build businesses that don't just grow, but inspire lasting change. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
