Why does the world instantly recognize brands like Nike, Toyota, or Mercedes, but struggle to name a truly global brand from India? In this bold and eye-opening talk, Sudhanshu Shekhar — entrepreneur, brand builder, and storyteller — unpacks this paradox and explains why the future of a “Brand India” depends on one powerful shift: owning our story.Drawing from 20 years of experience helping companies across the globe build iconic brands, Sudhanshu reveals how India, despite its unmatched history, talent, and innovation, has long underinvested in storytelling. He argues that branding isn’t about logos or colors — it’s about crafting experiences, building trust, and creating aspirations that resonate across cultures.With a blend of data, history, and sharp insights, Sudhanshu shows how embracing authentic narratives can transform Indian products, companies, and even individuals into global icons. This talk is a call to action for entrepreneurs, leaders, and everyday Indians: to stop outsourcing our story and start defining it for ourselves — because the world is ready to listen, but only if we speak with clarity, confidence, and pride. Sudhanshu is a serial entrepreneur who works at the intersection of Brand Building, Story telling and academics. With close to 20 years of experience working with companies across the globe, he now help companies build narratives that established trust and confidence with their customers. He believes that story telling is not just a tool- its a strategic advantage.At the heart of everything he does is a belief : that authentic stories, told with clarity and vision , can move people and spark change. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx