In this insightful and entertaining talk, Sahil Baweja, a seasoned F&B entrepreneur and INSEAD MBA, shares his bold vision for the future of the restaurant industry, rooted in India’s tier-two cities. With stories from his journey across Guwahati to Gorakhpur, and ventures like Boombox and Roadies Coffee House, Sahil breaks down why smaller cities offer massive potential for sustainable, profitable growth. Blending data-backed insights with sharp humor and hard-learned lessons, he uncovers what it truly takes to succeed—timing, team building, and humility. A must-watch for aspiring entrepreneurs looking to build where few have looked. Sahil, an INSEAD alumnus, is a serial entrepreneur, who ran a media startup in LA at 17 and has been behind numerous successful hospitality ventures in India, including Chica Loca by Sunny Leone, Boombox Cafe and Roadies Koffeehouz. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx