In a world shaped by algorithms, curated feeds, and social expectations, how do we reclaim authorship of our own story? This talk dives into the psychology of personal branding in the age of apps and exposure, revealing how unconscious biases and digital noise often script our choices. Through the lens of self-improvement and intentional design, we explore how breaking the script isn’t rebellion—it’s clarity. It’s the art of choosing who you are, not just who you appear to be. With over 30,000 followers, she is one of the most influential business creators in the DACH region—empowering others to live life on their own terms and finally go for what they want.As a keynote speaker and dynamic moderator, Victoria brings bold ideas and real-world insights to stages across Europe. Her content and talks inspire action—whether it’s building a personal brand, stepping into your power, or redefining success in the modern workplace.Beyond, Victoria is a board member at Joint Generation, where she advocates for intergenerational collaboration and age diversity at work.In 2023, she was named one of the Top 30 Most Impactful Voices in Tech by D2 – proof that her message isn’t just heard, it moves people. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx