ทำไมกาแฟดีๆ หนึ่งแก้วถึงข่วยชาติได้ | Impcat of good coffee | Saroj Inthep | TEDxChiang Rai
รู้หรือไม่ว่ากาแฟที่ดีเป็นอย่างไร แล้วกาแฟดีๆ หนึ่งแก้วทำไมถึงช่วยชาติได้ มาหาคำตอบไปกับการเดินทางกว่า 15 ปีของสาโรชผู้ตั้งใจผลิตกาแฟสะอาดเพื่อผู้บริโภค และยกระดับกาแฟจากเชียงรายให้ไปไกลระดับโลกร่วมกับชุมชนนักทำกาแฟตั้งแต่ต้นน้ำยันปลายน้ำDo you know what makes good coffee and why one great cup can help strengthen a nation? Join Saroj on his 15-year journey of dedication to producing clean coffee for consumers, while elevating Chiang Rai coffee to the global stage together with the coffee community, from farm to cup. Saroj Inthep, founder of The Roastery by Roj, is a renowned coffee expert in Chiang Rai Province who has played a key role in the development of the region's coffee scene. He is known as a coffee enthusiast who is meticulous about the quality of coffee beans and roasting to deliver good, clean coffee to coffee drinkers. He places great importance on researching and developing the best coffee from start to finish, from understanding farmers to selecting beans, processing, roasting, and brewing. This ensures his coffee is unique and meets standards. He also serves as a lecturer and consultant to farmers and new coffee entrepreneurs in Chiang Rai and other provinces to raise the quality and standards of coffee so it is accepted internationally. Mr. Saroj is also an expert in coffee tasting (Cupping & Sensory), playing a key role in coffee tasting and flavor analysis workshops, as well as being a judge in various coffee quality and flavor competitions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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