n his compelling talk, Jason shares the incredible adventure of launching a business while still in high school. He openly discusses the immense challenges he faced and the extraordinary lengths he had to go to just to secure that crucial first sale. Jason discredits common, unrealistic expectations about entrepreneurship, instead offering a deep dive into the fundamental theories that truly underpin what it means to build a successful venture. Jason Azzi — cofounder of ReFramed and a full-time student with a passion for entrepreneurship.Starting a business is one challenge—keeping it alive is another. In his TEDx talk, Jason opens up about the realities that come after the launch: the pressure, the unpredictability, and the lessons that don’t make it into the textbooks.He’ll share his journey of balancing high school with building a brand, offering real insight into what it takes to start—and sustain—a hustle at a young age. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx