Ebbin Jose, a former IT professional turned YouTube food blogger, shares his journey from the world of corporate routine to crafting flavorful narratives that capture the essence of taste. In this talk, he dives into the sensory magic of food—its aromas, textures, and cultural stories—while openly discussing the challenges and resilience required to build a creative brand through food commentary. His message reminds us how deeply personal and emotional the act of eating can be, and how pursuing passion transforms both the dish and the storyteller. Ebbin Jose is a beloved food and travel vlogger from Kerala whose channel Food N Travel has captured the hearts of audiences across the world. After years working in Africa and Nepal, he returned home to spotlight the soul of Kerala through its cuisine. With a no-negativity policy and a deep respect for tradition, Ebbin showcases only the food he genuinely loves- making his content as honest as it is mouth-watering. His collaboration with global vlogger Mark Wiens further cemented his role as a true ambassador of Kerala's culinary culture. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx