"No one wants to work anymore." Entrepreneur Jessica Drain believes otherwise—instead it's that businesses aren't structuring jobs to attract and retain the widest number of people possible, including those with a limited number of hours to give to a career.Speaking about her own experience as a single mother and professional, Jessica delineates how she's grown a seven-figure business in part-time hours with a small team of part-time employees, and how recent research shows that jobs with lower hour requirements improve employee recruitment, retention, *and* productivity – not the other way around. A career marketer and graphic designer, Jessica has helped businesses brand and market themselves for almost two decades.In 2018, she and her sister innovated a new tool for the sewing world – SewTites® Magnetic Sewing Pins™ – and founded a company with the same name.Since then, Jessica has led the company to a 7-figure annual business – all in part-time hours with a small team of part-time employees.A single mom of two children with primary custody, she is passionate about finding value in and creating work for people who don’t have the desire or ability to work full-time hours but still want and need to earn a living.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx