From feeling unseen to helping hundreds find their voice, Gauri Walecha knows what it takes to turn silence into impact. In this inspiring talk, the brand strategist and founder of Unapology Branding Co. shares her journey from a teenager battling self-doubt and painful setbacks to becoming the trusted partner of over 100 businesses and incubator of 20+ startups. Gauri reveals how vulnerability, storytelling, and authenticity can become powerful tools for transformation—not just in business, but in life. Her story is a reminder that you don’t need a perfect plan or a loud voice to make a difference; you just need the courage to show up and share your truth. Gauri Walecha is a visionary brand consultant, eCommerce specialist, and the Founder & CEO of Unapology Branding Co, with over a decade of experience in building authentic, high-impact brands. Having worked with more than 100 businesses and incubated 20+ startups, Gauri is especially passionate about supporting bootstrapped ventures and first-generation founders. Her approach is rooted in the belief that “brands come from visions, not formulas”—prioritizing deep emotional resonance, strategic storytelling, and brand authenticity over surface-level marketing tactics. Gauri’s work goes beyond creating logos or taglines; she helps founders articulate their purpose, clarify their voice, and build brands that connect deeply with their audience. A storyteller turned strategist, her own journey began with the frustration of feeling unheard—fueling her mission to empower entrepreneurs who feel unseen or overlooked to step into the spotlight. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx