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If You Do Something Interesting, The World Will Talk About It | Davor Bruketa | TEDxZagreb

In a world increasingly filled with smart and beautiful ideas, how do you truly stand out? In this talk, award-winning creative director Davor Bruketa, shares the lessons he learned about building a “hero product”, an idea so strong and distinctive that it attracts attention on its own! Through real-life examples, he shows how companies, organizations, and individuals can identify what makes them unique and turn it into something worth talking about. Sometimes, the most powerful idea isn’t the smartest or the most polished, but the one that feels bold, human, and unexpectedly simple. Davor Bruketa je kreativni direktor i suvlasnik full-service agencije Bruketa&Žinić&Grey koja djeluje kao brand design hub globalne grupe agencija Grey. Od 1995. ova je agencija osvojila preko 650 nagrada za oglašavanje i dizajn. Bruketa je stalni član New York Cresta Awards žirija te je bio član žirija i drugih prestižnih natjecanja na području tržišnih komunikacija kao što su Cannes Lions, Red Dot, D&AD London, Art Directors Club New York, New York Festivals, Graphis, Young Guns, OneScreen New York i drugi. Također, prvi je iz jugoistočne Europe predsjedao žirijem London International Awards. U prethodnoj godini postao je izvršni član Međunarodne akademije digitalnih znanosti i umjetnosti, a Red Dot Design Diary ga je uvrstio među najutjecanije dizajnere. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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