O que o ser humano quer de verdade. | Tiago Cavalcanti de Albuquerque Tabajara | TEDxRiodoSul
Será que sobreviver ainda é prioridade?
O que realmente move o ser humano hoje? Comida na mesa, um teto para morar, dinheiro, segurança física? Ou será que existe algo mais urgente, mais invisível, mas que guia praticamente todas as nossas decisões?
Essas perguntas parecem simples, mas mudam tudo quando a resposta é baseada em ciência.
A clássica Pirâmide de Maslow, criada nos anos 40, afirmava que primeiro precisamos suprir as necessidades básicas para depois buscar reconhecimento, realização e propósito. Faz sentido, certo? Mas... e se isso não for mais tão verdadeiro?
Depois de anos de pesquisa nos EUA, o Dr. Tiago Cavalcanti Tabajara desafiou a famosa Pirâmide de Maslow e apresentou uma nova hierarquia das necessidades humanas, premiada internacionalmente como artigo destaque. A descoberta é clara: a motivação mudou.
O Dr. Tiago Cavalcanti Tabajara é empresário, palestrante, professor de mestrado, pesquisador, pioneiro e maior referência em Neurociência aplicada aos negócios do Brasil. Ele possui PhD e mestrado em Neuromarketing nos EUA e foi eleito a maior referência do Brasil em Neurociência para negócios pela PUCPR. Ele possui 22 anos atuando na área comercial de diversas multinacionais, recebendo 96 prêmios. Ele lidera 1º MBA em Neurobusiness do país e já formou mais de 15 mil alunos. É Fundador da startup Infinity Neurobusiness School e da MindSync Tecnologia, além de ser Autor Best Seller e ser premiado nos EUA com seu artigo desbancando Maslow. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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