Empathize like a customer, Reflect on pain points & market Opportunities YSR Rajeev earned both a B.Tech and M.Tech in Automotive Engineering from IIT Madras and is an alumnus of MIT Sloan. He has over 14 years of experience across engineering, strategy, operations, P&L, business development, and product management with leading firms like Bosch, Mahindra & Mahindra, Gati, TVS, and ETO Motors. As a recognized EV leader (“40 under 40”) and Global Emerging Leader 2022, he currently heads EV Masterclass, mentors startups, and advises the Government of Andhra Pradesh on EV policy and investments. Rajeev is passionate about promoting sustainable mobility, upskilling talent in the EV sector, and fostering entrepreneurship. In his personal time, he conducts webinars and workshops to inspire the next generation of EV professionals. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx