From Senses to Strategy: Meaning-Shaping in Marketing | Rashi Goel | TEDxXLRI Delhi
Marketing leader Rashi Goel unpacks the powerful difference between “meaning-making” and “meaning-shaping,” revealing how understanding human senses and perception can help brands craft more resonant products—and avoid launching into blind spots. A masterclass in decoding the brain for better branding. Rashi Goel is a highly accomplished marketing leader with 24 years of experience across top global companies, including Amazon, Nestlé, PepsiCo, Unilever, and L’Oréal. She has been recognised as India’s Best Marketing Leader by The Economic Times in 2020 and has featured amongst the Top 50 Influential APAC Marketers. Leveraging her extensive industry expertise, Rashi founded Performonks - a platform dedicated to help marketers grow their businesses and advance their careers. In her weekly newsletter, she breaks down complex marketing and self-mastery strategies into easy to implement steps you won’t find in B-Schools. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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