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Carpe Diem: Why Don't We | Ayu Shahirah Salem | TEDxSunway University

We all say Carpe diem — but few of us live it. In this TEDx talk, Ayu Shahirah challenges the fears, distractions, and perfectionism that hold us back, showing how one small step can spark life-changing momentum. Ms. Ayu Shahirah Salem is an Experience Designer at bp, where she leads initiatives across digital experience design, operational resilience, and AI adoption — all while balancing a part-time PhD pursuit in Information Technology. With expertise spanning UI/UX development, digital innovation, and enterprise technology, she brings a human-centered approach to every project she undertakes. Her project experience includes leading software design and testing initiatives, developing small-scale distributed systems, and applying machine learning models for practical applications such as material strength prediction. A passionate mentor and advocate for community development, Ayu actively supports fresh graduates and young professionals by sharing career insights and fostering growth within the tech ecosystem. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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