What truly persuades us—logic or emotion? In this enlightening talk, Eyal Frayden challenges the traditional view that rationality drives decisions, instead highlighting the profound impact of emotions in persuasion. From storytelling to consumer behavior, Eyal explores how emotions shape perceptions, spark action, and create more effective communication strategies. His insights redefine how we approach marketing, leadership, and everyday decision-making.Eyal is a lecturer at UNYP and Charles University. With extensive experience in international markets, he focuses on growth strategies and client relationships. Eyal teaches “Emotions as a Marketing Tool,” blending theory with real-world applications in marketing, storytelling, and emotional persuasion. He holds a BA from Ben-Gurion University and an MBA from UNYP, combining business expertise with academic insights to bridge business development and marketing education.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx