What if there's a different way to think about the future? In this talk, trend researcher Gabi Terra introduces the concept of the "nowist", someone who doesn’t reject the future but chooses to shape it by staying grounded in the present. It’s a call to slow down, look around and act from where we are. With over 20 years of experience in Branding, Advertising, Insights, and Innovation, Gabi Terra is a senior strategist and founder of Go Magenta. She has led strategy and research teams for multinational and Fortune 500 brands such as Amazon, Warner Brothers, Volkswagen, Accorhotels, Oreo, Itaú, Braskem, Johnson & Johnson, Volvo, Discovery Networks, Oi, O Boticário, and Vivo.At Go Magenta, she integrates insights and strategy, focusing on diagnosis, critical thinking, scenario planning, and problem-solving to create actionable and impactful strategies. Gabi considers herself not only a strategist but also a cultural researcher eager to help brands design strategies grounded in genuine insights. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx