In her TEDx talk on the theme: The Psychology of Success, Sugandha explores how success is less about fixed milestones and more about evolving perceptions shaped by life’s stages. She begins by recalling childhood notions of success—simple joys, crowns, and career dreams—before describing how experiences of motherhood, entrepreneurship, and self-reflection redefined it. She highlights the mental conflicts women often face, juggling societal expectations of excelling at both work and home, while silently questioning their worth. Sugandha reveals how these external “rulers” distort self-perception, leading to anxiety and comparison. Yet, she emphasizes that the true psychology of success lies in recognizing it as fluid—shifting with needs, priorities, and values. Success, she argues, is not applause, crowns, or bank balances but the ability to show up fully in the present chapter of life. Ultimately, success is self-defined, rooted in impact, balance, and self-acceptance. Sugandha Arora is the founder and creative force behind Sugandha Official, a fashion label that believes clothing is a powerful form of self-expression. For her, design is not only about garments, but also about storytelling, empowerment, and celebrating individuality.Beyond the world of fashion, she has been honored by the Vidhan Sabha for her contribution to society, reflecting her commitment to creating impact that extends beyond her craft.Her philosophy is deeply shaped by her belief that success is not a destination marked by accolades, but a journey that continuously evolves with time, resilience, and self-belief. Through her work and her voice, Sugandha continues to inspire others to define success on their own terms and embrace the power of authenticity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx