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Truth Vs TRP: How India Decides the Journalism It Deserves | Ashish R Pareek | TEDxKG Institutions

A talk about the uneasy relationship between the media and its audience and how the two mirror each other. It explores the idea that journalism doesn’t operate in isolation; it reflects the appetite of the society it serves. When outrage gets attention and noise drives numbers, the truth quietly slips out of frame. This talk will be a reminder that the power to change media lies not only with anchors or editors, but with citizens. If truth has no TRP, maybe it’s time to ask what kind of truth we’re tuning into. Ashish Pareek is a news anchor at Times Network, best known for anchoring flagship prime-time shows like India Tonight, Business @9 on ET Now and Mirror Prime, South Speaks on Mirror Now. Over several years, Ashish has led major national coverage, from the Lok Sabha elections, crime and civic issues to incisive stories on Indian sports and sector-specific leads like real estate, science and technology. His drive to shun rhetoric and instead amplify stories of real change has made him one of India’s youngest, yet most trusted, prime-time news anchors. Beyond television and digital journalism, Ashish spearheads innovative content campaigns - melding news rigour with creative storytelling, branded integrations, and IP-first thinking. Whether on TV , digital, or on-ground events, he amplifies voices that need to be heard, and stories that need to be told. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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