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Brands Hijack Our Memory, And That's Not a Bad Thing | Blesson Varghese | TEDxBITD

Why do certain jingles, sounds, and packaging stay with us for decades without conscious effort? This talk reveals how brands shape memory through repetition, emotion, sensory triggers, and nostalgia, often influencing trust and behavior before logic kicks in. It challenges us to rethink whether this influence is manipulation or a meaningful connection we willingly invite. Blesson Varghese is a widely recognised brand designer and creative director celebrated for shaping powerful visual identities and helping businesses and creators transform ideas into meaningful brands. He completed his bachelors in Durg and now with a keen eye for detail and a deep understanding of visual storytelling, he helps brands and businesses translate their vision into designs that are not only beautiful but also communicate with clarity, purpose and intent. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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