Reviving Jadau: Amritsar’s Forgotten Jewellery Can Shape Future | Drishti Khurana | TEDxBasant Nagar
In this heartfelt talk, Drishti Khurana takes us on a journey into the world of Amritsari Jadao Jewellery — an art form that once flourished alongside Jaipur and Bikaner but is now on the brink of being forgotten. Drawing from a personal encounter with an artisan whose hands trembled with age but turned steady when they touched gold, Drishti explores how heritage crafts are not just ornaments, but living identities.She argues that reviving Jadau is not about nostalgia, but about reimagining Amritsar’s future — through artisan training, modern design partnerships, and global heritage branding. This talk is a call to see art as economy, craft as culture, and tradition as tomorrow’s strength. Born and raised in Amritsar, Drishti Khurana is a modern millennial rooted in tradition, blending heritage with contemporary luxury. With a B.Sc in Economics and a GIA diamond grading certification, she has transformed Khurana Jewellery House into a one-stop celebratory destination for jewellery, pret, and couture, while taking the brand to international markets across the Middle East and Southeast Asia. A strong advocate of Punjab’s heritage, she has collaborated with the Amritsar District Administration and Rural Development Ministry to promote traditional jewels and culture, while partnering with leading designers like Tarun Tahiliani, Amit Aggarwal, and Dolly J. Recognized as Women Entrepreneur of the Year and recipient of Best Luxury Retail Store 2023-24, she has hosted over 60 luxury pop-ups, mentored students in retail management, and championed climate awareness and women-led initiatives. Drishti’s journey is one of innovation, elegance, and purpose. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 12:24The Secret to Turning Setbacks Into a Personal Brand | Fisayo Fosudo | TEDxCovenant UniversityIn 2016, Fisayo Fosodu, a shy 21-year-old, risked his life savings to start a YouTube channel, facing setbacks like customs seizures and parental skepticism. Despite challenges, he persevered, building a channel with over 130 million views and engaging with prominent figures such as the US Secretary of State and Google executives. He emphasizes the transformative power of the internet and the importance of loving books for knowledge, showing up consistently, and trusting the process. The speaker distinguishes between business and personal brands, stressing that personal brands require authentic presence and continuous effort. He advocates for combining creative skills and deep understanding to master a niche, citing his blend of design, video production, and economics as key to his success. Throughout, he highlights the necessity of remembering one's 'why' to overcome hurdles and maintain motivation. Ultimately, his story illustrates how risk-taking, learning, consistency, and mastery can build a personal brand that opens opportunities and commands respect. Fisayo is a visual storyteller, finance and technology video producer with over 700,000 subscribers. He has a background in economic analysis, brand communication and specializes in mobile technology, personal finance and the Nigerian economy.He is currently an Ambassador for Musicbed one of the largest music licensing companies for video creators/producers. He is one of the 26 Africans featured on the 2022 YouTube Black Voices Class. He also won Tech Creator of the Year 2021 at the TrendUpp Awards and has been nominated every year since and Won Tech Influencer of the Year 2021 at the TechPoint Awards. He was the youngest nominee for The Future Africa Awards for New Media. He has been featured on multiple media platforms and publications like Channels TV, Punch, TechCabal, Zikoko, Semafor, The Culture Custodian and many more. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 18:54Financial resilience in the Face of Uncertainty: The Nigerian Opportunity | Abdullahi Ya'u | TEDxNWUHaving perceived that the economy will never be stable, the speaker agued that resilience is what you need to develop for financial stability. Abdullahi Ya'u is distinguished finance expert, academic, consultant with extensive experience spanning financial planning, strategic Management and public sector administration. Born on August 15, 1976 in Kano City Nigeria. He dedicated his career advocating for financial literacy in Nigeria This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
