In the age of artificial intelligence, it is not yet clear which form factors will best translate these massive advancements into winning consumer products. However, the past century of consumer technology give us a strong hint: the more information that an interface can solicit from an individual user, the greater the product quality for all of its users. This truism, coined in this talk as the "preference principle", gives us a clue into which applications of artificial intelligence will be most useful, widespread, and popular in the distant future. But what does this mean for product design, and more specifically, what will winning consumer products look like in the decades to come? Will they be more anthropomorphic than we expect?AI, Computers, Entrepreneurship, Innovation, Interface design, Software Sungjoo Yoon is the cofounder, CEO, and president of Biography, the world's first relational intelligence laboratory. Prior to dropping out at 20 years of age to build applied artificial intelligence, he studied biology, government, data science, and computer science at Harvard College. He was also on the research staff of the Camerer Lab at Caltech, studying choice theory and quantitative neuroeconomics.Sungjoo Yoon is the cofounder, CEO, and president of Biography, the world's first relational intelligence laboratory. Prior to dropping out at 20 years of age to build applied artificial intelligence, he studied biology, government, data science, and computer science at Harvard College. He was also on the research staff of the Camerer Lab at Caltech, studying choice theory and quantitative neuroeconomics. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx