The Secret to Turning Setbacks Into a Personal Brand | Fisayo Fosudo | TEDxCovenant University
In 2016, Fisayo Fosodu, a shy 21-year-old, risked his life savings to start a YouTube channel, facing setbacks like customs seizures and parental skepticism. Despite challenges, he persevered, building a channel with over 130 million views and engaging with prominent figures such as the US Secretary of State and Google executives. He emphasizes the transformative power of the internet and the importance of loving books for knowledge, showing up consistently, and trusting the process. The speaker distinguishes between business and personal brands, stressing that personal brands require authentic presence and continuous effort. He advocates for combining creative skills and deep understanding to master a niche, citing his blend of design, video production, and economics as key to his success. Throughout, he highlights the necessity of remembering one's 'why' to overcome hurdles and maintain motivation. Ultimately, his story illustrates how risk-taking, learning, consistency, and mastery can build a personal brand that opens opportunities and commands respect. Fisayo is a visual storyteller, finance and technology video producer with over 700,000 subscribers. He has a background in economic analysis, brand communication and specializes in mobile technology, personal finance and the Nigerian economy.He is currently an Ambassador for Musicbed one of the largest music licensing companies for video creators/producers. He is one of the 26 Africans featured on the 2022 YouTube Black Voices Class. He also won Tech Creator of the Year 2021 at the TrendUpp Awards and has been nominated every year since and Won Tech Influencer of the Year 2021 at the TechPoint Awards. He was the youngest nominee for The Future Africa Awards for New Media. He has been featured on multiple media platforms and publications like Channels TV, Punch, TechCabal, Zikoko, Semafor, The Culture Custodian and many more. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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