Collaboration Beats Competition Almost Everytime | Dr. Bernie Mullin | TEDxTexas Tech
We’re taught to compete — for success, recognition, and results. But what if collaboration, not competition, is the real path to progress? In this talk, Dr. Bernie Mullin explores how working together has driven innovation, built stronger communities, and led to wins that competition alone could never achieve. Discover why collaboration isn’t just the kinder option — it’s the smarter one. Dr. Bernie Mullin is a renowned sports business leader, strategist, and author with a career defined by transforming struggling teams into thriving franchises. The first foreign-born CEO of a U.S. major league sports team, he has led at the highest levels of MLB, NBA, NHL, and international hockey, setting attendance records and driving billion-dollar growth.As the creator of the NBA’s groundbreaking TMBO consulting group, he helped teams generate $250 million annually in new revenue. He later founded The Aspire Group, which has generated over $1.75 billion for 300+ global organizations. A Sports Business Hall of Fame inductee, Dr. Mullin continues to shape the future of sports, leadership, and the American Dream through consulting, philanthropy, and his best-selling book, Reimagining America’s Dream. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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