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The rise of Synthetic Media | Danijel Despotovic | TEDxSarajevo

This talk unpacks the rise of synthetic media and how it’s reshaping our identities, relationships, and the way we experience reality. From social media to AI-generated content, from deepfakes to virtual influencers, the line between what’s real and what’s synthetic is fading fast. The speaker reflects on how we’ve gone from media users to becoming the media ourselves—and what that means in a world where trust is shifting from people to machines. With humor, insight, and concern, the talk explores the opportunities and risks of synthetic living, calling for critical thinking, public education, and a renewed focus on our human connection. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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