Myśl rewersem – jak poznać klienta, zadając mu właściwe pytania? | Anna Wasilewska | TEDxWrzeszcz
Wideo porusza fundamentalny problem komunikacji, zarówno w biznesie, jak i w życiu prywatnym: nawyk skupiania się na sobie zamiast na rozmówcy, czyli brak perspektywy odbiorcy. Autor zaczyna od przykładu wyboru kwiatów na rocznicę ślubu – zamiast zgadywać, lepiej zapytać, co druga osoba faktycznie lubi. Podobnie w firmach często występuje iluzja klientocentryczności: przedsiębiorstwa deklarują, że stawiają klienta na pierwszym miejscu, ale klienci tego nie odczuwają, ponieważ firmy skupiają się na autoprezentacji i sprzedaży zamiast na poznaniu rzeczywistych potrzeb. Nazywam się Anna Wasilewska. Jestem filologiem-psychologiem, lektorką, trenerką języka i wystąpień publicznych. Mam tytuł Mistrza Polski w przemawianiu. Pasjonuje mnie temat dwujęzyczności. Jestem autorką bloga English i dziecko. Swoje dzieci wychowuję dwujęzycznie. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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