In this TEDx talk, the speaker delves into the power of examining and sharing “failure data”—the stories, patterns, and lessons that come from what went wrong. Through compelling examples from startups, scientific research, and non‑profits, the talk highlights how collecting and analyzing failure data can help uncover hidden blind spots, prevent repeated mistakes, and foster resilience. By treating failure not as shameful, but as valuable information, the speaker encourages organizations and individuals to build a culture that openly records missteps, reflects on them collectively, and uses those insights to drive smarter decisions and sustainable progress. David Assam is a bold thinker, strategist, and storyteller who thrives at the edge of the unknown. With a background spanning digital marketing, business analysis, and organizational strategy, he has built a career out of exploring uncharted territory turning unconventional ideas into tangible impact. A firm believer that growth begins where certainty ends, David challenges traditional narratives around success, risk, and reinvention. His work bridges creativity and data, intuition and logic, inspiring professionals, creatives, and students alike to rethink their approach to progress. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx