In this empowering talk, Maxine Clifford challenges the traditional understanding of burnout and introduces a bold new framework: energy isn’t something we possess — it’s something we create. Drawing from her experience as a young entrepreneur and owner in the boutique fitness industry, she shares how intentional energy generation through mindset, movement, and meaningful action can help us break free from burnout, rewire habits, and unlock our potential. This talk offers a new approach to resilience, personal growth, and leadership — a call to action for anyone ready to stop chasing balance and start building momentum in their life and community. Maxine Clifford is the owner of pūrvelo cycle’s flagship studio and headquarters in Charlottesville, VA, where she leads a growing team of 60+ employees across multiple locations. A graduate of the University of Virginia, Maxine has transformed her passion for community, movement, and mindset into a high-energy boutique fitness brand that redefines the way people experience wellness. As a young female entrepreneur, she is committed to cultivating spaces that inspire strength, resilience, and personal transformation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx