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The secret to bringing your data to life | Yinuo Zhou | TEDxUBC

What makes data memorable? How do you move beyond numbers and charts to truly captivate your audience? In this Ignite-style TEDtalk, Angel unveils the art and science of storytelling as a powerful tool to elevate data communication.From high-stakes case competitions to real-world examples, Angel shares how transforming raw data into relatable narratives can spark curiosity, foster trust, and leave a lasting impact. With vivid storytelling—like the environmental story behind a simple burger—Angel demonstrates how storytelling simplifies complex ideas, humanizes statistics, and engages audiences on an emotional level.Discover powerful techniques to transform your data into stories that captivate and inspire. Whether you’re pitching a groundbreaking idea, presenting cutting-edge research, or championing a cause, this talk will empower you to forge a deep connection with your audience. Learn how to turn analysis into a compelling narrative that doesn’t just inform but moves people to take action and drives meaningful change.Engage. Inspire. Transform. Because data shows the facts, but stories make them matter. Hey, I’m Angel! I’m a data communicator, aspiring storyteller, and analytics translator who bridges the gap between technology and business. Currently pursuing a Master of Business Analytics (MBAN) at UBC Sauder School of Business, I combine my expertise in economics, financial analysis, and data-driven decision-making with a passion for turning complex data into actionable insights. Through my experience in case competitions, collaborative projects, and product management, I’ve learned to integrate quantitative rigor with qualitative perspectives, making technical concepts both accessible and impactful. I believe that behind every statistic lies a story, and I’m dedicated to inspiring connection and action through the transformative power of storytelling! This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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