Skip to main content
Guest homeVideos home
View Video
32 of 50

Why Random Acts of Kindness Aren't Enough (And What to Do Instead) | Ken Williams | TEDxJersey City

A single act of kindness can spark a brief feel-good moment—but lasting impact requires intention. The Chocolate Cake Phenomenon transforms kindness into a system: deliberately scheduling time to truly notice others and share generosity in meaningful ways. Practiced for nearly 15 years, this simple approach has created powerful ripple effects—deepening relationships, strengthening communities, and proving that when kindness is intentional, everyone benefits, including ourselves. Ken Williams is a Career Clarity Coach, Get Unstuck Expert, and the creator of the Leader Success Accelerator, where he helps mid-career professionals break out of career limbo and rediscover what truly lights them up. He’s the author of several books on deepening personal relationships and on setting better goals. Surprisingly, he’s also the guy who has personally baked and shared almost 9,000 chocolate cakes! What started as sharing leftover dessert has become a weekly system of building connection in a disconnected world. Married to the same woman for 35 years (in a row!), he’s the father of five pretty wonderful children, and grandfather of one perfect grandson, And whether he’s coaching burned-out managers or handing out dessert, Ken’s on a mission to help people stop drifting and start living on purpose—one slice at a time. Find him at kenwilliamscoaching.com. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

More from TED

25-30 of 50
Loading