Education has the power to give new direction to society. While the private sector, consumers, and governments must join forces to combat social and environmental injustices, this effort would be incomplete without academia or education as a foundation. This talk explains why integrating sustainability into education (particularly business education) is key. Erlinde Cornelis (Ph.D. 2013 Ghent University, Belgium, BAEF grant) is an Associate Professor of Marketing and Senate Distinguished Professor at the Fowler College of Business. She also serves as the Chair of SDSU's Senate Sustainability Committee and as a co-prime investigator for SCEIN, a Cleantech SD incubator funded by the California Energy Commission. In 2017 and 2018, Cornelis was named the Most Influential Professor in Marketing in the Fowler College of Business.Cornelis developed new curriculum on sustainability in business, including the Undergrad Sustainable Business Consulting Program. Her research focuses on persuasion, consumer psychology, and economic, social, and environmental sustainability in business. Her research was published in Strategic Entrepreneurship Journal, International Journal of Research in Marketing, International Journal of Advertising, Journal of Business Research, and European Journal of Marketing, amongst others. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx