How data & AI shape dynamic pricing and what we buy | Dr Anshu Jalora | TEDxDTSS College of Law
oin Dr. Anshu Jalora, Founder and Managing Director of Sciative Solutions, as he explores the transformative potential of dynamic pricing beyond common misconceptions. Drawing on real-world examples from industries like ride-hailing, airlines, and urban traffic management, Dr. Jalora explains how dynamic pricing, powered by AI, data, and reinforcement learning, optimizes supply, influences consumer behavior, and creates a win-win ecosystem for businesses, consumers, and governments. Through these insights, he demonstrates how dynamic pricing not only makes services more accessible but also reduces congestion and uncovers hidden market opportunities.With over 23 years of global experience, Dr. Anshu is a recognized expert in pricing strategy and technology. He is an alumnus of IIT Delhi (BTech) and Texas A&M University (Ph.D.), and has held leadership roles in global pricing strategy at companies like Starbucks, Overstock.com, and PROS Revenue Management. His expertise lies in designing innovative, data-driven pricing methodologies that enhance profitability, competitiveness, and customer-centric growth. Dr. Anshul, Founder and Managing Director of Sciative Solutions, is a pricing strategist with over 23 years of global experience. An IIT Delhi graduate and Ph.D. from Texas A&M University, he has led pricing transformation at Starbucks, Overstock.com, and PROS Revenue Management. Holding a patent in pricing software and author of 17+ international publications, he is recognized worldwide for his innovation, research, and thought leadership in pricing strategy and technology-driven growth.
Dr. Anshu is also a patent holder in pricing software and the author of over 17 international publications. His work has significantly advanced the field of pricing strategy and technology-driven growth, making him a sought-after advisor and keynote speaker at global pricing conferences. With his rare combination of academic excellence and industry leadership, he continues to empower businesses worldwide to unlock their full potential. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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