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The Algorithm Never Sleeps, Neither Do I | Andreas Prasetya Putra | TEDxTSM

This talk gives a real and honest look at what it’s like to be a content creator trying to keep up with an algorithm that never sleeps. It talks about the pressure to stay relevant, the burnout from constantly chasing likes and views, and the struggle between being true to yourself and giving the audience what they want. Through personal stories, the speaker shows how being a creator today means being both the product and the performer, and how that can really mess with your sense of self, happiness, and purpose. Andreas Prasetya Putra is a Law graduate and the CEO of XD Collective, where he focuses on building Indonesia’s creative ecosystem. As an Executive Producer and the driving force behind multiple content brands, he combines his legal background with creativity to open opportunities for young people to pursue careers through passion and digital innovation. Andreas believes that creative education and media literacy are just as vital as formal education, and he actively champions collaboration between the creative industry, law, and community empowerment. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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