In this eye-opening TEDx talk, Prof. Sanjay Kumar Dwivedi reveals the hidden workings of artificial intelligence that fuel our daily interactions with social media. He dives into how platforms like Instagram, YouTube, and Twitter use intelligent algorithms to personalize your feed, influence your attention, and shape your perceptions—often without you even realizing.From content recommendations and notification timing to trending posts and target ads, Prof. Dwivedi breaks down how AI learns from your behavior and subtly guides your experience. While personalization creates convenience and relevance, it also raises concerns around echo chambers, digital addiction, and the narrowing of perspectives.Whether you're a student, creator, educator, or simply a curious mind, this talk offers valuable insights into how our online lives are shaped by unseen code and invisible curation.TEDxBBAU is organised by Lakhan Varshney (Organiser) , Aditya Kumar Bharti (Co-Organiser), the core team members behind TEDxBBAU 2025.Lakhan's Profile: https://in.linkedin.com/in/lakhanvarshneyAditya's Profile: https://in.linkedin.com/in/adityakumarbharti Prof. Sanjay Kumar Dwivedi is a distinguished academician and researcher in Computer Science, currently serving as Professor in the Department of Computer Science at Babasaheb Bhimrao Ambedkar University (Central University), Lucknow. With over 20 years of teaching experience at the postgraduate level and 12+ years as a Professor, he holds an MCA and Ph.D. in Computer Science. His 18 years of post-doctoral research experience have led to 151 publications and the successful supervision of 14 Ph.D. scholars, with 6 currently ongoing. He has led a UGC Major Research Project and contributed to three other projects as a core team member. Known for his leadership, he has served as Dean, Head of Department (three terms), Director of the University Computer Centre, and held key roles in major academic bodies. An invited speaker at 45+ events, he continues to advance research and education with dedication and vision. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx