In this powerful and deeply personal TEDx talk, entrepreneur and public speaker Ammar Shaer explores how failure is not the opposite of success — but an essential part of it. With humor, raw honesty, and gripping storytelling, Ammar takes us on a journey through real-life mistakes, unexpected lessons, and the cultural barriers that often stop us from learning when things go wrong.Drawing from global aviation disasters, insights from Black Box Thinking, and his own professional missteps, Ammar challenges our fear of failure and presents a new way of thinking: one that embraces accountability, curiosity, and growth.Whether you’re an entrepreneur, a student, or simply someone who’s ever been afraid to fail — this talk will make you rethink what it really means to succeed. Ammar Shaer is a visionary entrepreneur and community-driven leader with a track record in food, hospitality, property, and events. He is the founder of the famous Gessa by Saba restaurant, Foodlab MENA, Lumina Events Jordan, and Midman UK, managing ventures across Jordan and the UK. Through his Airbnb portfolio, he oversees short-let properties in key UK cities, blending operational precision with guest-centered hospitality. Ammar is also actively involved in educational and alumni initiatives, working to foster connection, opportunity, and positive impact across generations. Known for his bold thinking and practical execution, his journey reflects a deep belief that meaningful change begins with initiative, collaboration, and a commitment to excellence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx