How designers see the world differently | Nedda El-Asmar | TEDxFlanders Salon
Nedda El-Asmar her design philosophy centers on openness, flexibility, and diversity, enabling her to embrace unexpected commissions and opportunities. Her work balances craftsmanship, originality, tradition, innovation, functionality, and aesthetics. Known for reimagining traditional objects.She designed for prestigious brands like Hermès, Puiforcat, Eternum, Gense, Villeroy & Boch, Robbe & Berking, Obumex, Demeyere, Serax and Maison Vervloet among others. Nedda's work has received international recognition, awards, and publications, cementing her reputation as a celebrated designer in the field.In addition, Nedda is an educator and served as course leader of the Jewellery Design, Gold & Silversmithing department for 12 years at the Royal Academy of Fine Arts in Antwerp. Since 2019 she has held the same position at PXL-MAD, School of Arts Hasselt. Nedda El-Asmar her design philosophy centers on openness, flexibility, and diversity, enabling her to embrace unexpected commissions and opportunities. Her work balances craftsmanship, originality, tradition, innovation, functionality, and aesthetics. Known for reimagining traditional objects,Nedda has designed for prestigious brands like Hermès, Puiforcat, Eternum, Gense, Villeroy & Boch, Robbe & Berking, Obumex, Demeyere, Serax and Maison Vervloet among others. Her work has received international recognition, awards, and publications, cementing her reputation as a celebrated designer in the field.In addition, Nedda is an educator and served as course leader of the Jewellery Design, Gold & Silversmithing department for 12 years at the Royal Academy of Fine Arts in Antwerp. Since 2019 she has held the same position at PXL-MAD, School of Arts Hasselt. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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