We value our choices, but making them can be overwhelming. Whether it's choosing where to eat or how to vote, decision-making can become particularly challenging when we like all our options—or none of them. By understanding how the brain makes decisions, we can alter our approach to decision-making and make choosing less stressful.Amitai is an associate professor in the department of psychology at UC Berkeley. He researches the computational and neural mechanisms at the intersection between decision-making and cognitive control, focusing on how people weigh the costs and benefits of engaging in cognitively demanding tasks. Amitai is an Associate Editor for Affective Science, and his research is supported by NIH and NSF.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

In an era where both the technology you sell and the tools used to sell it are evolving at breakneck speed, what if the true competitive edge comes not from algorithms, but from authentic human connection? What if embracing empathy through personal branding is the paradox that propels tech sales into the future? In this eye-opening TEDx talk, Rohan Marfatia challenges conventional wisdom, sharing how principles like "ACT, FEARLESS, RISK, TRY, SOLVE, GOOD" have shaped his own brand and driven tangible results through sales success, specialization, competitive edge, and partnerships – ultimately leading to authenticity, value, and impact. Drawing from raw personal stories that transformed his life and career, Rohan reveals why it's less about what you're selling and more about who you are as a person, the value you bring to clients, partners and ecosystems, and how your unique brand becomes your superpower. He leaves audiences with a bold challenge: Reflect on your own stories, build your brand, explore your uniqueness, and use it to drive value and real impact – especially for sales professionals ready to make their mark. Rohan Marfatia is the CEO of DataCRaiM, Inc., a specialist in Data, AI & CRM driven business transformation for industries like equipment leasing, finance, MedTech, healthcare, and life sciences. DataCRaiM’s mission is to drive business transformation through intelligent integration of AI, data analytics and CRM solutions, delivering ‘Excellence with Intelligence’ for lasting partnerships. With over 20 years of experience in sales, strategic partnerships, and business growth, he has helped organizations transform customer experiences & achieve business outcomes through innovative tech integrations. A sought-after speaker and panelist, Rohan has appeared at events like Equipment Finance Connect, TEDxCSTU, TieCon and podcasts such as The Dig, Monitor, TomorrowZone Catalyst where he discusses emerging technologies, industry disruption, leading with purpose and how AI and visionary leadership drive community change. He holds an MBA from Washington University in St. Louis, a bachelor's degree in Electronics and Communications Engineering from Sardar Patel University and is an Emerging Technology Training Program alum of California Science and Technology University. A proud father of twins and devoted husband, Rohan is passionate about continuous learning, loves traveling, hosting events, and inspiring others to leverage their personal narratives for professional success. He is a frequent contributor to discussions on technology, business and leadership. Event: TEDxCSTU Date: May 18th, 2025 Location: California Science & Technology University (CSTU) Website: https://www.cstu.edu?utm_source=youtube&utm_medium=social&utm_campaign=tedx2025&utm_term=rohan_marfatia Speaker: Rohan Marfatia Learn more about the speaker: https://www.linkedin.com/in/rohanmarfatia/ Speaker’s channel: YouTube: https://www.youtube.com/@rohanmarfatia Podcast: https://datacraim.com/podcast/ Organizer: Leni Jin, Organizer of TEDxCSTU Behind the scenes of TEDxCSTU: Stories & notes: https://lenijin.com/tedx More about the organizer: https://www.linkedin.com/in/lenijin/ Organizer's channel: https://www.youtube.com/@Leni_Jin Please note: This talk was recorded at TEDxCSTU, an independently organized TEDx event hosted at California Science and Technology University under a license from TED. The views and opinions expressed are solely those of the speaker and do not necessarily represent those of TEDxCSTU, the university, or TED. #TEDx #TEDxTalk #PersonalBranding #DigitalEmpathy #TechSales #ArtificialIntelligence #BusinessTransformation #Leadership #Entrepreneurship #FutureOfWork #AIForBusiness #TEDxCSTU2025 Rohan Marfatia has 20+ years of experience in sales, strategic partnerships, and business growth through innovative solutions. He has led digital transformation programs for global enterprises across Financial Services, Healthcare, Manufacturing, Travel, Telecom, and Insurance. With a strong track record in both startups and large-scale organizations, Rohan connects technology to measurable business outcomes and builds sustainable partner ecosystems. He holds an MBA from Olin Business School, Washington University in St. Louis, and a Bachelor's in Electronics & Communications Engineering from Sardar Patel University. At DataCRaiM, he focuses on integrating AI, data analytics, and CRM to deliver “Excellence with Intelligence” across industries. Outside of work, Rohan enjoys travel and sports, bringing a global mindset to solving business challenges. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

In this inspiring talk, Anubha Ma’am draws from decades of teaching and personal experiences to challenge the common myth that motivation comes as a sudden spark. Through powerful real-life stories of resilience, her own journey to NASA’s Space Training Program, and lessons from her classroom, she reveals that true motivation is built through curiosity, discipline, and the people we surround ourselves with. With warmth and wisdom, she shows how setbacks can become strength, how daily practice shapes our future selves, and why motivation is less about fleeting inspiration and more about consistent, purposeful action. Anubha Ramgopal has 30+ years of experience in secondary and senior secondary education, having served as Principal, Vice Principal, and Academic Coordinator. Founder Principal of a reputed CBSE school in Pune, she is also a trained NLP practitioner and NASA Flight Graduate under the Honeywell-sponsored STEM program. Actively involved in social work, she is a founder member of Soroptimist International Pune Metro East, served as President (2016–2018), and currently holds roles in Soroptimist International committees in India and the UK. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

A visionary student, young entrepreneur, and published author proving that age is no barrier to making a real impact. His philosophy centers on one core belief - that young people shouldn’t wait for permission to start creating and leading change in the world. Manvendra Singh Bisht (MKS Bisht) is a dynamic and visionary student Beyond his strong academic foundation, He has already established himself as a young entrepreneur and published author, proving that age is no barrier to making a real impact. As the founder of multiple successful ventures including BookingMyTrip.org, FunTours.in, and GoaWaterSport.in, he has transformed his teenage ideas into registered businesses that serve customers across India. His literary journey, which began with simple online stories in Class 9, has now culminated in a publishing contract with plans to donate 25% of his book's revenue to child education initiatives. He is also deeply committed to social causes, actively working with NGOs on education projects and even applying for the Pradhan Mantri Bal Puraskar to showcase youth leadership. His philosophy centers on one core belief: that young people shouldn't wait for permission to start creating and leading change in the world. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

What if the greatest tools for solving complex problems weren’t found in labs or textbooks, but in the words we speak every day? Growing up bilingual, I learned that language is more than communication. It’s a way of seeing the world. Translating for my grandmother as a child, I discovered that every word carries shades of meaning, and that waiting in the space of uncertainty often reveals deeper truths. This practice of patience and perspective would later shape how I approach science and research. Studies confirm what many bilinguals experience firsthand: switching between languages rewires the brain. It builds cognitive flexibility, sharpens critical thinking, and even reduces decision-making biases. Beyond cognition, bilingualism strengthens empathy by training us to navigate multiple cultural frameworks, helping us understand others with nuance and compassion. But this ability is fragile. Every two weeks, a language disappears, and with it vanishes a unique blueprint for problem-solving, healing, and human connection. In this talk, I share how embracing and preserving languages can spark creativity, fuel diplomacy, and even safeguard knowledge vital for our future. The courage to learn, preserve, and speak each other’s languages may just be the key to uniting us all. Ariana Rahman is an undergraduate student at Arizona State University, where she studies Biomedical Sciences and Bioinformatics as a Flinn Scholar. She is passionate about bridging medicine, research, and advocacy, with a focus on refugee health and cancer immunology. Ariana has conducted research at Stanford’s AI in Medicine Lab and Dana-Farber Cancer Institute, presented at national conferences, and currently works for Pfizer. She also serves on the National Youth Council at Project Unloaded and leads health equity initiatives through UNICEF USA and the Refugee Education and Clinic Team at ASU. As a bilingual researcher and science educator, Ariana believes that language is not just a tool for communication but a framework for discovery. Her long-term goal is to become a physician-scientist working at the intersection of public health and education. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx