Digital empathy via personal branding: Paradox of future tech sales | Rohan Marfatia | TEDxCSTU
In an era where both the technology you sell and the tools used to sell it are evolving at breakneck speed, what if the true competitive edge comes not from algorithms, but from authentic human connection? What if embracing empathy through personal branding is the paradox that propels tech sales into the future? In this eye-opening TEDx talk, Rohan Marfatia challenges conventional wisdom, sharing how principles like "ACT, FEARLESS, RISK, TRY, SOLVE, GOOD" have shaped his own brand and driven tangible results through sales success, specialization, competitive edge, and partnerships – ultimately leading to authenticity, value, and impact. Drawing from raw personal stories that transformed his life and career, Rohan reveals why it's less about what you're selling and more about who you are as a person, the value you bring to clients, partners and ecosystems, and how your unique brand becomes your superpower. He leaves audiences with a bold challenge: Reflect on your own stories, build your brand, explore your uniqueness, and use it to drive value and real impact – especially for sales professionals ready to make their mark. Rohan Marfatia is the CEO of DataCRaiM, Inc., a specialist in Data, AI & CRM driven business transformation for industries like equipment leasing, finance, MedTech, healthcare, and life sciences. DataCRaiM’s mission is to drive business transformation through intelligent integration of AI, data analytics and CRM solutions, delivering ‘Excellence with Intelligence’ for lasting partnerships. With over 20 years of experience in sales, strategic partnerships, and business growth, he has helped organizations transform customer experiences & achieve business outcomes through innovative tech integrations. A sought-after speaker and panelist, Rohan has appeared at events like Equipment Finance Connect, TEDxCSTU, TieCon and podcasts such as The Dig, Monitor, TomorrowZone Catalyst where he discusses emerging technologies, industry disruption, leading with purpose and how AI and visionary leadership drive community change. He holds an MBA from Washington University in St. Louis, a bachelor's degree in Electronics and Communications Engineering from Sardar Patel University and is an Emerging Technology Training Program alum of California Science and Technology University. A proud father of twins and devoted husband, Rohan is passionate about continuous learning, loves traveling, hosting events, and inspiring others to leverage their personal narratives for professional success. He is a frequent contributor to discussions on technology, business and leadership. Event: TEDxCSTU Date: May 18th, 2025 Location: California Science & Technology University (CSTU) Website: https://www.cstu.edu?utm_source=youtube&utm_medium=social&utm_campaign=tedx2025&utm_term=rohan_marfatia Speaker: Rohan Marfatia Learn more about the speaker: https://www.linkedin.com/in/rohanmarfatia/ Speaker’s channel: YouTube: https://www.youtube.com/@rohanmarfatia Podcast: https://datacraim.com/podcast/ Organizer: Leni Jin, Organizer of TEDxCSTU Behind the scenes of TEDxCSTU: Stories & notes: https://lenijin.com/tedx More about the organizer: https://www.linkedin.com/in/lenijin/ Organizer's channel: https://www.youtube.com/@Leni_Jin Please note: This talk was recorded at TEDxCSTU, an independently organized TEDx event hosted at California Science and Technology University under a license from TED. The views and opinions expressed are solely those of the speaker and do not necessarily represent those of TEDxCSTU, the university, or TED. #TEDx #TEDxTalk #PersonalBranding #DigitalEmpathy #TechSales #ArtificialIntelligence #BusinessTransformation #Leadership #Entrepreneurship #FutureOfWork #AIForBusiness #TEDxCSTU2025 Rohan Marfatia has 20+ years of experience in sales, strategic partnerships, and business growth through innovative solutions. He has led digital transformation programs for global enterprises across Financial Services, Healthcare, Manufacturing, Travel, Telecom, and Insurance. With a strong track record in both startups and large-scale organizations, Rohan connects technology to measurable business outcomes and builds sustainable partner ecosystems. He holds an MBA from Olin Business School, Washington University in St. Louis, and a Bachelor's in Electronics & Communications Engineering from Sardar Patel University. At DataCRaiM, he focuses on integrating AI, data analytics, and CRM to deliver “Excellence with Intelligence” across industries. Outside of work, Rohan enjoys travel and sports, bringing a global mindset to solving business challenges. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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