In his TEDx talk, Antoni Frasyniuk takes the audience on a journey through the evolution of football—not just as a sport, but as a global industry. He examines how the game has shifted from community-driven passion to a high-stakes business shaped by marketing, media rights, and global branding. With a sharp focus on the intersection between sport and enterprise, Antoni analyzes how modern football clubs are structured and managed like corporations. In the final part of his talk, he compares the contrasting business models of Red Bull Salzburg, Manchester City, and Real Madrid—showing how each club’s financial strategy reflects a different philosophy of growth, success, and global influence. Antoni is a high school student with a passion for sports, entrepreneurship, and public speaking. A lifelong football enthusiast, he chose to explore the deeper meaning of the game in his TEDx talk, reflecting on how sport can shape identity, teamwork, and resilience. Beyond football, Antoni has trained in boxing, played tennis and basketball, and continues to stay active through competitive sports. He is also deeply curious about the world of business—particularly how companies are built and what drives their success. This blend of discipline from athletics and curiosity about enterprise fuels his drive to grow, lead, and make an impact. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx