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How ‘creating content’ killed my creativity | Jim Caddick aka @Caddicarus | TEDxNorthern Quarter

What happens when a lifelong content creator starts to hate content? Jim Caddick, known online as “Caddicarus,” takes a brutally honest look at burnout, authenticity, and creativity in the digital age.His talk explores how chasing views can kill passion - and how rediscovering joy can bring it back. Jim, known online as “Caddicarus” or “Caddy,” is a pioneering YouTuber famed for his sharp wit, dark humour, and cinematic absurdity. Since 2011, he’s grown a loyal global following with over 1.1 million subscribers and 350 million views, influencing the evolution of long-form gaming comedy on YouTube.Despite releasing 600+ videos in his first nine years, over 30% of his total views came from just 29 videos in the last five years—prompting a powerful question: what truly drives connection and impact online? This exploration now shapes his creative philosophy as he navigates how creators evolve and thrive in a fast-changing digital world.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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