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Tradition and Innovation | Maya Almarzouki | TEDxAIS Jeddah Youth

It’s quite rare for a family business to survive until the fourth generation. But most of them survive by learning to balance tradition with modern-day innovation, and the youth of today are doing just that. It’s quite rare for a family business to survive until the fourth generation. But most of them survive by learning to balance tradition with modern-day innovation, and the youth of today are doing just that. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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