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Does the algorithm really let you choose? | Anusha Ramachandran | TEDxUAlberta

Join Anusha as she takes us through how algorithms, neuromarketing, and AI work together to influence our purchasing choices and how we can break free from these cycles and make the choices we truly want to. Anusha Ramachandran is a Senior Analyst in the business and customer insights domain, specializing in marketing analytics. With a background in management consulting and data analytics, she brings a unique perspective to solving real-world challenges using data-driven strategies and ML/AI-powered solutions. Anusha holds a Master’s in Business Analytics from the University of British Columbia and has worked across industries including retail, pharmaceuticals, and airlines. Passionate about the intersection of technology, art, and storytelling, she enjoys making complex ideas accessible and impactful. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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