في عالم اليوم، لم يعد الانتشار على وسائل التواصل الاجتماعي مسألة حظ، بل هو معادلة تقوم على الفهم والتأثير. الوصول إلى الجماهير لا يحدث صدفة، بل من خلال التوازن بين التوقيت، والصدق، والاتصال الحقيقي مع الآخرين. عندما يجتمع الهدف مع الإبداع، يتحول الوجود الرقمي إلى تأثير حقيقي وملموس.In today’s world, social media is no longer about luck; it’s about understanding the equation behind influence and reach. Going viral isn’t a coincidence; it’s a balance of timing, authenticity, and connection. When purpose meets creativity, impact becomes measurable, and that’s when digital presence turns into real influence.#SocialMedia #DigitalImpact #OnlinePresence #SocialInfluence #ViralContent #DigitalStrategy #ContentCreation Kazim Fayad is an award-winning filmmaker and digital storyteller known for his emotionally powerful content and cinematic voice. With a following of over 870,000 on Instagram, Kazim creates films and videos that explore vulnerability, resilience, and the depth of human experience. His acclaimed short film Yusif showcases his ability to connect deeply with audiences through raw, authentic storytelling.Despite undergoing two major surgeries—one on his eye and one on his knee—Kazim continued to create, pushing boundaries and inspiring others to share their truth. He has helped numerous voices rise to prominence.Kazim’s mission is to use storytelling as a tool for healing, expression, and impact. His unique blend of cinematic skill and emotional insight positions him as a leading figure in the Arab creative scene, bridging real-life struggles with meaningful narratives that resonate globally. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx