In our data-driven world, we often focus so intensely on metrics that we overlook the human stories behind them. Through personal experience and real-world examples, this talk explores the gap between what we measure and what truly matters, advocating for decision-making that balances quantitative insights with the unmeasurable aspects of human experience. Mohamed Bocande is an investment analyst passionate about the intersection of data and humanity. With a background in mechanical engineering and financial engineering, he has experienced firsthand both the power and limitations of quantitative models in capturing the full complexity of human behaviour and decision-making. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx