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Creating memories, planting Stories that grow connection | Theron Skees | TEDxVicenza

Why do some moments stay with us forever? In this talk, Theron Skees explores how emotionally resonant experiences become lasting memories through story, purpose, and design. Introducing the concept of Narrative Experience Design, he shows how storytelling can intentionally shape culture, engagement, and human connection—across brands, communities, and everyday life. A powerful reflection on how designing experiences with meaning can help people feel seen, connected, and part of something larger. Theron Skees, former Creative Director at Walt Disney Imagineering, has over 30 years of experience transforming stories and narratives into engaging experiences for parks, destinations, and brands around the world. Through Narrative Experience Design, he shows how storytelling is an integral part of an organization's culture and strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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